News Releases

Media Opportunity - Change your clock, change your smoke alarm battery

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02 Apr 2009
Victorian fire services and Duracell urge all households to change their smoke alarm battery when they change their clocks back at the end of Daylight Saving on Sunday 5 April.

Following the release of the Duracell National Fire Safety Report, which reveals that one in five Australians take down or remove the battery of their smoke alarm when accidentally triggered by cooking, the Metropolitan Fire Emergency Services Board (MFB) and Country Fire Authority (CFA) are reminding all Victorians that only working smoke alarms help to save lives.

Of those that remove the smoke alarm or battery when accidentally triggered, nearly one third don’t replace it immediately*, while 7 per cent forget to replace the smoke alarm or battery all together.

There were over 13,000 residential fires across Australia in 2008 and Australian fire services want to see this figure significantly reduced in 2009.

Frighteningly, approximately 800,000 Australians say they never replace their smoke alarm batteries, risking their home and the lives of members of their family, particularly as we approach winter, the peak season for residential fires.


  • Metropolitan Fire Brigade Executive Manager, Rob Taylor
  • CFA Operations Manager, Alan Ellis
  • Duracell ambassador Nicky Buckley


  • Saturday 4 April, 9.00am at MFB Smith Street complex, 433 Smith St, North Fitzroy


  • Address by Metropolitan Fire Brigade Executive Manager, Rob Taylor
  • Kitchen fire simulation
  • Interviews with MFB and CFA representatives

For further information or to arrange an interview, please contact the Media and Communications Department on (03) 9665 4394 or

*29 percent of those surveyed take more than one hour to replace the smoke alarm or battery. The findings of the Duracell National Fire Safety Report are based on responses from 1,205 Australians aged 18-64 years and was conducted online in February 2009 by Newspoll.

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Facts and Features
Safety Tip

The Australasian Fire and Emergency Services Authority Council (AFAC) recommends monthly testing of smoke alarms to ensure they are working correctly.

Its True

Only working Smoke Alarms save lives.

Dial 000 for emergency