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Buy an Alfred bear to support the burns unit

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06 Feb 2009
The MFB and The Alfred have teamed up to raise funds for The Alfred’s redevelopment of its burns unit, with a little help from a popular furry friend.

The Alfred bear – or ‘Alfie’ as he is affectionately known – has become synonymous with The Alfred and is the hospital’s official fundraising mascot.

Cute, cuddly and lots of fun, Alfie is adored by fans both young and old alike, and at just $22, is an excellent alternative to the stuffed animals sold in toy shops, with all profits going directly to The Alfred.

The burns unit redevelopment is The Alfred Foundation’s current fundraising campaign.  The unit offers treatment to patients from all over Victoria, southern NSW, Tasmania and, in the case of an external emergency, interstate and overseas. 

It has been integral in the treatment of several Bali bombings patients, and treated Victorians with horrific burns injuries sustained in the Ash Wednesday fires and the Longford gas explosion.

The redevelopment of this unit will provide patients with their own room, a dedicated burns unit gym to facilitate quicker rehabilitation and allow staff to access state-of-the-art facilities.

“We’re thrilled the MFB have given us the opportunity to work closely with them to raise funds for this vital unit,” said Alfred Foundation Development Manager, Carolyn Williams.

“The MFB and The Alfred have had a long-standing relationship and it is wonderful that they have offered to support our fundraising activities.

“The Alfred bear represents another fantastic association between these two iconic Victorian institutions, and we’re looking forward to achieving wonderful medical outcomes together.”


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